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XR FOR IMPACT

XR for Education 

Hong Kong XR Museum is a virtual museum that preserves Hong Kong’s fading culture through virtual, interactive exhibits. From street food to film history, it captures the city’s spirit. Immersive XR makes these stories accessible across borders.

XR for Non-Profits

XR Human Rights Challenge is an interactive XR campaign that makes human rights education engaging and accessible. Users explore key concepts through quizzes, stories, and immersive visuals - designed to bridge perspectives.

XR for Commerse 

A range of AR filters designed for brands like Pepsi, Cheetos, and Johnson & Johnson, blending fun and utility to boost engagement. Each filter turned everyday moments into interactive, shareable brand experiences.

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XR For Education

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XR For Non-Profits

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XR For Commerse

PHYSICAL POP-UP Brand Experiences

PHYSICAL POP-UP BRAND EXPERIENCES

Rice Krispy Treaterie

A holiday pop-up for Walmart that turned Rice Krispy Treats into festive showstoppers. Styled like a French sweet shop, it featured Pinterest-worthy treat displays, playful branding, and vibrant decor—built to spark creativity and inspire seasonal merchandising.

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Sail with Captain Morgan

Scalable retail displays styled as modern pirate ships brought Captain Morgan to life in-store with bold, eye-catching design. Created to drive impact across key campaigns—from Game Day to everyday moments—this immersive build transformed the aisle into a memorable branded adventure.

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Poptart Confetti Cake

Playful pop-up that brought Pop-Tarts' new Confetti Cake Bites to life with bold visuals and hands-on fun. Designed for Walmart, the setup featured a sampling cart, product displays, and a confetti-filled money grabber photo op—turning a product launch into a full-sensory celebration.

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OTHER COMMERCIAL CLIENTS

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estavrse.io

AI/XR Experience Designer

Speaker for Immersive Learning & Identity

Contact

estherchoy@estavrse.io

1440 S Taylor St

Chicago, IL 60607

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XR FOR IMPACT

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